Management Change3 Aug 2026, 12:00 pm

Hero MotoCorp Appoints Anuj Dua as CBO – Premium Segment

AI Summary

Hero MotoCorp has appointed Mr. Anuj Dua as the Chief Business Officer (CBO) – Premium Segment, effective August 3, 2026. This strategic move aims to accelerate the company's growth in the premium mobility sector. The company is strengthening its premium portfolio with new product launches like Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210, and the Harley-Davidson X440 T. The Hero Premia retail network has also expanded to over 130 stores. This initiative is part of a broader strategy to enhance customer experience, leverage global partnerships, and integrate advanced technologies and motorsport learnings into its premium offerings.

Key Highlights

Anuj Dua appointed Chief Business Officer – Premium Segment.
Focus on accelerating growth in the premium mobility sector.
Strengthened premium portfolio with new product launches.
Expanded Hero Premia retail network to over 130 stores.
Strategic push includes partnerships, technology, and motorsport.

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HEROMOTOCO

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HERO MOTOCORP LTD.

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