Hero MotoCorp Partners with Hockey India League as Title Sponsor for Next Three Seasons
Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has signed on as the Title Sponsor of the Hockey India League for the next three seasons, starting from 2024-25. This strategic alliance aims to rejuvenate hockey, expanding its reach and fostering a vibrant platform for emerging talent. The tournament will feature eight men's teams and four women's teams, marking a historic milestone in Indian hockey. Sanjay Bhan, Executive Vice President of Hero MotoCorp, expressed the company's commitment to nurturing and supporting sports globally, with a special emphasis on India. The league will be captivating fans through various platforms, ensuring they remain connected to every thrilling match and moment. The Hockey India League's website (https://hockeyindialeague.com/) provides all information related to the league.
Key Highlights
- Hero MotoCorp partners with Hockey India League as Title Sponsor for the next three seasons.
- The partnership aims to rejuvenate hockey and foster a vibrant platform for emerging talent.
- The tournament will feature eight men's teams and four women's teams for the first time.
- Hero MotoCorp's support will enhance the league's visibility and strengthen the narrative of hockey as a unifying force in India.
- The Hockey India League will captivate fans through television, digital channels, and radio, nurturing the sport and spotlighting Indian hockey talent globally.