Partnership22 Jun 2026, 08:10 pm

Hero MotoSports Extends Dakar Partnership, Launches Talent Program

AI Summary

Hero MotoCorp's rally racing division, Hero MotoSports, celebrated its 10th anniversary by announcing a 5-year extension of its partnership with Amaury Sport Organization (ASO), the organizers of the Dakar Rally. Additionally, the company launched the 'India's Next Dakar Hero' (INDH) program to discover and nurture Indian rally-raid talent. The team also welcomed 18-year-old Indian racer Shlok Ghorpade. These initiatives signify Hero MotoCorp's continued commitment to global rally racing and developing homegrown talent.

Key Highlights

Hero MotoSports extends partnership with Dakar Rally organizers (ASO) for 5 years.
Launches 'India's Next Dakar Hero' program to scout new Indian talent.
Adds young Indian racer Shlok Ghorpade to the Hero MotoSports Team Rally.
Celebrates a decade of global rally racing excellence and India's presence.

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