Birla Tyre Unveils New Brand Identity with Modernized Logo and Website, Marking a New Era of Growth

Birla Tyre, a renowned name in tyre manufacturing, has unveiled its new brand identity. This transformation is led by its new promoters, a consortium consisting of Dalmia Bharat Refractories Limited and Himadri Speciality Chemical Ltd. The new logo, featuring a custom-designed wordmark symbolizing speed and forward motion, is paired with a striking tiger mnemonic, Tyger, representing power, agility, and leadership. The rebranding is part of Birla Tyre's broader effort to reposition itself as a high-performance, future-ready brand globally. The company plans to roll out integrated marketing campaigns across various platforms in the coming months. Backed by strategic clarity, operational restructuring, and fresh capital, Birla Tyre is now focused on re-entering key markets, expanding distribution reach, and building a robust product portfolio that aligns with current mobility trends and consumer expectations.