Hindalco unveils new identity, to invest Rs 45,000 crore in high precision engineered products

Hindalco Industries Ltd., the metals flagship of the Aditya Birla Group, has unveiled a bold new brand identity, marking its transformation from a materials supplier to an engineered solutions provider. The company plans to invest Rs 45,000 crore for the next generation high precision engineered products and forge strategic alliances to drive ground-breaking and sustainable innovations. The new tagline — Engineering Better Futures — reflects sustainability, circularity, and precision engineering.