Acquisitions11 Dec 2025, 04:54 pm
Honasa Consumer Acquires Reginald Men, Expands Men's Personal Care Category with INR 70+ Crore Revenue
AI Summary
Honasa Consumer Limited, India’s fastest-growing beauty and personal care House of Brands, has announced the acquisition of BTM Ventures Pvt Ltd, the parent company behind Reginald Men, a premium personal care brand for men. The acquisition includes a 95% stake via a secondary purchase at an enterprise value of INR 195 crore. Reginald Men, founded in August 2022 by Trisha Reddy Talasani, has achieved significant organic traction and done INR 70+ crore top line with nearly 25% EBITDA in the last twelve-month period. The acquisition marks a strategic expansion into the rapidly growing men’s personal care category and further strengthens Honasa’s presence in the South Indian market.
Key Highlights
- Honasa Consumer acquires Reginald Men, a premium personal care brand for men, for INR 195 crore.
- Reginald Men achieved INR 70+ crore top line with nearly 25% EBITDA in the last twelve-month period.
- Acquisition marks a strategic expansion into the rapidly growing men’s personal care category.
- Strengthens Honasa’s presence in the South Indian market.
- Reginald Men has a strong brand resonance and deep consumer insights in the region.