Acquisitions11 Dec 2025, 11:11 pm
Honasa Consumer Ltd Acquires BTM Ventures' Reginald Men Brand, Tapping into India's Fast-Growing Men's Personal Care Market
AI Summary
Honasa Consumer Ltd has announced the acquisition of BTM Ventures Private Limited, which owns the 'Reginald Men' brand. This acquisition aims to strengthen Honasa's presence in India's rapidly growing men's personal care market, currently valued at INR 20K Cr and projected to nearly double by 2032. Reginald Men, a premium sunscreen brand for men, has gained rapid traction in South India due to its performance and clear benefit messaging. The acquisition will allow Honasa to leverage Reginald Men's strong acceptance and benefits, contributing to sales from this region.
Key Highlights
- Honasa Consumer Ltd acquires BTM Ventures Private Limited, owner of Reginald Men brand
- Indian men's personal care market projected to reach INR 40K Cr+ by 2032
- Reginald Men is a fast-growing, premium men's sunscreen brand with strong acceptance in South India
- Acquisition aims to strengthen Honasa's market share in southern states
- Honasa's portfolio includes Mamaearth, Aqualogica, BBLUNT, STAZE, and Luminéve