Honasa Consumer Ltd Acquires Reginald Men to Enter Men's Personal Care Market

Honasa Consumer Ltd, a leading player in the personal care market, has announced the acquisition of BTM Ventures Private Limited, which owns and operates the Reginald Men brand. This acquisition is aimed at entering the rapidly growing men's personal care market, which is currently valued at INR 20K Cr and is projected to nearly double to INR 40K Cr+ by 2032. The Reginald Men brand has gained rapid traction in the sunscreen category, with 80%+ contribution to sales from South India. This acquisition will strengthen Honasa's market share in the southern states and complement its existing portfolio in the large and fast-growing, premiumizing Indian men's personal care market.