Honasa Consumer Ltd to Acquire Majority Stake in BTM Ventures Private Limited for INR 195 Crores

Honasa Consumer Ltd, a leading consumer goods company, has announced its decision to acquire a 95% equity stake in BTM Ventures Private Limited (BVPL), which owns and operates the 'Reginald Men' brand. The acquisition will be made in two tranches, with the first tranche of 95% stake valued at INR 195 Crores, and the second tranche of the remaining 5% stake to be acquired after 12 months. BVPL offers men’s focused personal care products and generated a revenue of INR 20.15 Crores in FY 2024-25. The acquisition is expected to close over the next 4 weeks and is part of Honasa's strategy to expand in the fast-growing male personal care category.