Partnership29 Aug 2025, 12:15 pm
HPL Electric Extends Partnership with Haryana Steelers for Third Consecutive Year
AI Summary
HPL Electric & Power Ltd., a leading Indian electrical equipment manufacturer, has announced the continuation of its association with the Haryana Steelers kabaddi franchise as Official Partner for HPL Wires for the third consecutive year. This partnership aims to further strengthen brand visibility, particularly in Tier-2 and Tier-3 markets, where kabaddi enjoys strong grassroots popularity. HPL Wires has seen a 35% growth in Q1 FY26 and aims to leverage this partnership to connect with a wider consumer base, especially the youth in Tier-2 and Tier-3 cities.
Key Highlights
- HPL Electric extends partnership with Haryana Steelers for the third consecutive year
- Partnership aims to strengthen brand visibility in Tier-2 and Tier-3 markets
- HPL Wires has seen a 35% growth in Q1 FY26
- Partnership provides a platform to connect with a wider consumer base
- HPL looks forward to taking the momentum further with its growing network of dealers and retailers