IHCL Acquires Clarks Hotels and Resorts for Ginger Brand Expansion

The Indian Hotels Company Limited (IHCL) has announced the acquisition of Clarks Hotels and Resorts, adding 135 hotels to its portfolio. The majority of these hotels will be repositioned and reimagined as Ginger hotels, significantly amplifying the Ginger brand equity and making it the market leader in the mid-scale segment. The acquisition also includes a sales and distribution agreement with the boutique luxury brand Brij. The deal is expected to drive higher average rates, higher occupancies, and significant synergies in procurement, shared services, and brand equity for the Ginger brand.