Business Update30 Apr 2026, 01:43 pm
IndusInd Bank Launches 'Fixed bhi, Fabulous bhi' Campaign
AI Summary
IndusInd Bank has launched its new campaign, ‘Fixed bhi, Fabulous bhi’, to promote fixed deposits (FDs) as a reliable investment option. The campaign includes three short digital films emphasizing the stability of FDs amidst life's uncertainties. The films incorporate sign language for universal accessibility and are supported by on-ground branch activations and OOH presence. The campaign aims to highlight the benefits of IndusInd Bank's FDs, including competitive interest rates, flexible tenures, and seamless digital booking.
Key Highlights
- IndusInd Bank launches ‘Fixed bhi, Fabulous bhi’ campaign to promote fixed deposits.
- The campaign features digital films highlighting the reliability of FDs.
- Films incorporate sign language for inclusivity and accessibility.
- Campaign includes digital and on-ground activations.
- IndusInd Bank emphasizes customer-first approach with simple and accessible savings.
Price Impact
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