
Joint Venture17 Mar 2026, 09:07 pm
Asgard Alcobev Limited Announces Strategic Manufacturing Alliance with Brews & Bliss LLP to Revive Golden Eagle Beers in North East Region
AI Summary
Asgard Alcobev Limited, formerly known as Banganga Paper Industries Limited, has announced a strategic manufacturing agreement between its subsidiary CMJ Breweries Private Limited and Brews & Bliss LLP, an authorized partner of Mohan Meakin Limited. This partnership aims to recreate the magic of the iconic Golden Eagle Beers of Mohan Meakin Limited in the North East Region, with CMJ Breweries manufacturing and distributing the Golden Eagle portfolio exclusively for the entire NE zone and Bhutan. The agreement is expected to strengthen the presence and availability of Golden Eagle Beers across the North East and select neighboring markets, while providing large economic benefits for both partners, consumers, and shareholders.
Key Highlights
- Asgard Alcobev Limited's subsidiary, CMJ Breweries Private Limited, enters a strategic manufacturing agreement with Brews & Bliss LLP
- Exclusive contract to manufacture and distribute Golden Eagle portfolio for the North East zone and Bhutan
- Partnership aims to strengthen the presence and availability of Golden Eagle Beers across the North East and select neighboring markets
- 12-month lock-in period linked to the minimum guaranteed quantity commitment to CMJ
- Collaboration of manufacturing strength, operational alignment, and market reach between the two companies