Joint Venture8 Aug 2025, 01:36 pm
Infibeam Avenues to Transfer Ecommerce Platform Infrastructure Business to Rediff.com for INR 800 Crores
AI Summary
Infibeam Avenues Ltd. has announced that its Board of Directors has approved entering into a Business Transfer Agreement (BTA) with Rediff.com India Ltd. to transfer its Ecommerce Platform Infrastructure Services business for INR 800.39 crores. This strategic business transfer is expected to deliver focused business segmentation, enabling each company to operate with enhanced focus and ownership.
Key Highlights
- Infibeam to transfer its Ecommerce Platform Infrastructure Services business to Rediff.com for INR 800.39 crores
- Infibeam to focus on digital payments and AI innovation through CCAvenue and Phronetic.Al
- Rediff to enhance its enterprise offerings through the integration of its robust ecommerce platform framework suite into the upcoming RediffOne business productivity suite
- Infibeam’s equity stake in Rediff to increase from 54.1% to 82.7%
- Rediff to operate the ecommerce platform under the RediffOne and Rediff Ecommerce banners