Partnership18 Jun 2025, 02:43 pm
Infosys and Adobe Collaborate to Transform Marketing with AI
AI Summary
Infosys and Adobe have announced a strategic collaboration to transform the marketing life cycle of global brands with AI. The two companies will bring capabilities from Infosys Aster™ and Adobe to unify customer experience at scale, personalize content to enable business growth, and streamline workflows for efficiency. The integrated solution aims to enable CMOs to deliver unified experiences, personalize content to catalyze growth, and streamline workflows for efficiency.
Key Highlights
- Infosys and Adobe announce strategic collaboration to transform marketing with AI
- Infosys Aster™ and Adobe bring capabilities to unify customer experience at scale and personalize content
- AI-amplified agility brought to the marketing value chain with creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations
- Integrated solution enables CMOs to deliver unified experiences, personalize content and streamline workflows
- Collaboration aims to accelerate marketing excellence with AI