New Launch18 Jun 2024, 08:56 pm
Infosys Launches AI-Amplified Marketing Suite 'Aster' for Enhanced Brand Experiences and Business Growth
AI Summary
Infosys, a global leader in next-generation digital services and consulting, has announced the launch of Infosys Aster™. This AI-amplified marketing suite delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth. It drives AI-led transformation of marketing with an integrated, real-time view across customers, brands, and channels, enabling companies to increase ROI from marketing. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands.
Key Highlights
- Infosys Aster™ delivers engaging brand experiences with human experience design approach amplified by advanced technologies like real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling.
- It enhances marketing efficiency by combining AI-amplified content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver cost-effective campaigns faster.
- Infosys Aster™ improves channel efficiencies by analyzing performance data and adapting strategies in real time, powered by Infosys Topaz™.
- Global brands have realized significant improvements with Infosys Aster™, including up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales.
- Infosys Aster™ has been successful in creating a holistic digital ecosystem for an international racing giant, turning millions of fans into lifelong customers.