New Launch29 May 2026, 03:46 pm
Karur Vysya Bank Launches Visa Credit Card Portfolio
AI Summary
Karur Vysya Bank (KVB) has launched a premium credit card portfolio on the Visa platform, targeting affluent customers with lifestyle-led benefits. The portfolio includes four variants: Aura (Visa Platinum), Samara (Visa Signature), Altura (Visa Infinite), and Eternis (Visa Infinite). These cards offer curated travel, dining, and lifestyle benefits, including hotel partnerships, airport lounge access, and premium dining memberships. The partnership with Visa aims to enhance customer experience and engagement.
Key Highlights
- KVB launches premium Visa credit card portfolio to strengthen affluent banking.
- The portfolio includes four card variants with travel, dining, and lifestyle benefits.
- Partnership with Visa focuses on contemporary customer experience and global payment infrastructure.
- Eternis card offers 10,000 reward points and luxury perks like hotel stays.
- Altura card provides travel and dining perks, including Club Marriott membership.
Price Impact
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