KKCL Acquires 50% Stake in Kraus Casuals for ₹ 166.51 Crores, Expanding Women's Denim Wear Category

Kewal Kiran Clothing Limited (KKCL) has announced the strategic acquisition of a 50% stake in Kraus Casuals Private Limited (KCPL) for a total consideration of ₹ 166.51 crores. The acquisition is through primary infusion and secondary purchase. KCPL, which operates under the brand 'KRAUS jeans', is in the business of manufacturing, selling, designing, and exporting women's clothing primarily in women, teen, and kids casual and denim bottom and top wear. The acquisition will broaden KKCL's market presence and fortify its leading position in India and UAE markets. KCPL's presence in over 1,000 large format stores and 8 exclusive brand outlets will complement KKCL's widespread network. The acquisition is expected to be earnings per share accretive and generate enduring value for shareholders.