Kothari Industrial Corporation Ltd. enters FMCG sector with CHUSIP™ Coco Twist

Kothari Industrial Corporation Limited (KICL) has announced its foray into the Fast-Moving Consumer Goods (FMCG) sector with the launch of its first beverage portfolio, "CHUSIP™ Coco Twist". This natural tender coconut water beverage is currently available in a 200 ml pack priced at ₹50. KICL aims to build a ₹2,500 crore beverage business by 2035, starting with strengthening its presence in South India by appointing 100 distributors across Tamil Nadu, Kerala, and Karnataka. The company plans to introduce more products, flavors, and pack sizes, including a 1-liter pack, and eventually expand to international markets. This move aligns with KICL's strategy to offer healthy, natural, and authentic choices to consumers, particularly targeting Gen Z with low-calorie, refreshing options.