Kothari Industrial Corporation Ltd Ties Up with Zaimus Trends for Strategic Footwear Manufacturing and Brand Management
Kothari Industrial Corporation Ltd (KICL) has entered into a business agreement with Zaimus Trends Private Limited (ZTPL) for a strategic tie-up. The agreement, valid until 2030, pertains to the sourcing, manufacturing, supply, and brand management of footwear products bearing KICL-owned trademarks ‘Jeetlo’ and ‘Zodiz’. ZTPL will source, manufacture, and supply footwear products as per KICL’s purchase orders and manage branding and marketing activities under an exclusive trademark license granted by KICL. KICL will pay INR 13,900,000 to ZTPL and ZTPL will receive a sourcing fee of 0.5% of the purchase price and a market management fee of 2% of the invoiced value based on market collections. The agreement is expected to leverage ZTPL’s expertise in sourcing, manufacturing, and brand management to enhance KICL's footwear division, particularly for non-leather footwear under the ‘Jeetlo’, ‘Zodiz’ & ‘Zodiz Kidoz’ brands, and to strengthen KICL’s market position in the affordable footwear segment.
Key Highlights
- KICL has entered into a business agreement with ZTPL for a strategic tie-up for sourcing, manufacturing, supply, and brand management of footwear products.
- The agreement is valid until 2030 and ZTPL will manage branding and marketing activities under an exclusive trademark license granted by KICL.
- KICL will pay INR 13,900,000 to ZTPL and ZTPL will receive a sourcing fee of 0.5% of the purchase price and a market management fee of 2% of the invoiced value based on market collections.
- The agreement is expected to enhance KICL's footwear division and strengthen its market position in the affordable footwear segment.
- ZTPL’s manufacturing and sourcing capabilities will ensure a steady supply of high-quality footwear products, reducing KICL’s dependency on external vendors.