KRBL Limited Unveils New Packaging for India Gate Basmati Rice, Empowering Consumers with Detailed Information

KRBL Limited, a global leader in the food industry and parent to the World’s No.1 India Gate Basmati Rice, has launched new packaging designed with a consumer-first approach. The revamped packaging aims to educate and empower consumers, enabling them to make informed choices based on their unique preferences and requirements. The new packaging, designed in collaboration with Landor Associates, provides detailed product information, consumer-forward illustrations, and interactive features like QR codes. The initiative is part of a multi-phase campaign that includes digital, on-ground, influencer, and in-cinema activations.