New Launch8 Sept 2025, 03:10 pm
Lehar Footwears Launches New Athleisure Brand 'Rannr'
AI Summary
Lehar Footwears Ltd. has launched its new athleisure brand 'Rannr' under the sports shoes category. The brand aims to cater to the mass and mid-market segments, initially introducing over 250 SKUs of trending sports shoes. Lehar will leverage its existing distribution network, leading e-commerce platforms, and PAN India supply chain. The launch also marks Lehar's foray into the closed footwear category, with plans to evolve Rannr into a comprehensive sports and athleisure brand, diversifying into specialized categories and expanding into international markets.
Key Highlights
- Launch of new athleisure brand 'Rannr' under the sports shoes category.
- Plans to cater to the mass and mid-market segments with over 250 SKUs of trending sports shoes.
- Leveraging existing distribution network, e-commerce platforms, and supply chain.
- Foray into the closed footwear category.
- Future plans to diversify into specialized categories and expand into international markets.