StockWatch
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Hotels & Resorts
Business Update8 Jun 2026, 06:51 pm

Lemon Tree Hotels Signs Franchise Agreement for Keys Prima in Jaipur

AI Summary

Lemon Tree Hotels Limited has signed a franchise agreement for Keys Prima by Lemon Tree Hotels in Jaipur, Rajasthan. This marks a significant expansion for the company, increasing its total city-wide portfolio in Jaipur to six properties (three operational, three upcoming) and its Rajasthan portfolio to 23 hotels (13 operational, 10 upcoming). The new 88-room hotel will cater to both business and leisure travelers and aligns with Lemon Tree's asset-light expansion strategy. This signing broadens the group's brand portfolio in Jaipur with an upper-midscale lifestyle offering.

Key Highlights

  • Lemon Tree Hotels signs franchise agreement for Keys Prima in Jaipur.
  • Increases Jaipur portfolio to six hotels, Rajasthan to 23 hotels.
  • New property features 88 rooms, targeting business and leisure travelers.
  • Aligns with company's asset-light expansion strategy.
  • Strengthens brand presence in a key market.