New Launch23 Dec 2025, 11:03 am
K-Pop Icon SEVENTEEN’s JOSHUA Becomes the Face of LG India’s Essential Series
AI Summary
LG Electronics India Ltd has announced a collaboration with JOSHUA, the globally celebrated K-pop star from SEVENTEEN, as the face of their Essential Series. The campaign, titled 'JOSHUA X LG', aims to resonate with Gen Z and millennial audiences who admire authenticity, global exposure, and meaningful simplicity. JOSHUA, known for his composed presence and warm, grounded personality, represents a modern kind of stardom. LG's Essential Series focuses on reducing everyday effort, freeing up time and energy for what truly matters in life. SEVENTEEN, with JOSHUA as a key member, have long been established as one of the most influential acts in global music.
Key Highlights
- LG Electronics India Ltd collaborates with K-pop star JOSHUA from SEVENTEEN for their Essential Series.
- The campaign, 'JOSHUA X LG', aims to resonate with Gen Z and millennial audiences who admire authenticity, global exposure, and meaningful simplicity.
- JOSHUA, known for his composed presence and warm, grounded personality, represents a modern kind of stardom.
- LG's Essential Series focuses on reducing everyday effort, freeing up time and energy for what truly matters in life.
- SEVENTEEN, with JOSHUA as a key member, have long been established as one of the most influential acts in global music.