New Launch4 Nov 2025, 03:15 pm
LT Foods’ DAAWAT® launches ‘Only Rice November’ challenge to promote mindful rice consumption
AI Summary
LT Foods, a global FMCG company in the consumer food space, has initiated a four-week nationwide challenge called ‘Only Rice November’ under its ‘Rice Your Awareness’ Initiative. The campaign, led by the flagship Brand DAAWAT®, aims to encourage conscious conversation around rice consumption, particularly Basmati rice, and debunk myths surrounding it. The challenge offers expert-curated meal plans by leading nutritionists, and has garnered over 10,000 participants, including celebrities like Neha Dhupia.
Key Highlights
- LT Foods launches ‘Only Rice November’ challenge under ‘Rice Your Awareness’ Initiative.
- The campaign is designed to promote conscious conversation around rice consumption, particularly Basmati rice.
- The challenge offers expert-curated meal plans by leading nutritionists, accessible via a dedicated online portal.
- The initiative has already gained over 10,000 participants, including celebrities and influencers.
- The campaign is a part of LT Foods’ broader thought leadership in the rice category.