New Launch26 May 2025, 12:10 pm
LT Foods JV with Kameda to expand roasted gluten-free snacks portfolio
AI Summary
LT Foods, an Indian-origin global FMCG company, and Kameda Seika, a leading Rice Cracker and Rice innovation company in Japan, have launched a new product, ‘Krispy Hopu’ under their joint venture, Kameda LT Foods. The roasted rice-based snack is gluten-free, vegan, and not fried, delivering a signature ‘Happy Flavour’ with a unique blend of sweet, salty, and umami. The launch is a strategic expansion of LT Foods’ snacking portfolio, aiming to capture a strong double-digit share in the targetted high-potential segment of around Rs. 800-1,000 crores.
Key Highlights
- LT Foods and Kameda Seika have launched a new product, ‘Krispy Hopu’ under their joint venture, Kameda LT Foods.
- The new snack is gluten-free, vegan, and not fried, delivering a signature ‘Happy Flavour’ with a unique blend of sweet, salty, and umami.
- The launch is a strategic expansion of LT Foods’ snacking portfolio, aiming to capture a strong double-digit share in the targetted high-potential segment of around Rs. 800-1,000 crores.
- Krispy Hopu is now available in two sizes - a Single-Serve Pack for Rs. 20 and a Sharing Pack for Rs. 50.
- Kameda LT Foods has formed a joint venture with Japan’s Kameda Seika, with USD 10 million in investments, and is building a new snacking category with its innovation and deep-rooted expertise in rice crackers.