
Partnership16 Jun 2026, 02:09 pm
JOJO App Bundled on VZY Smart TVs via Dish TV Partnership
AI Summary
JOJO Limited has partnered with Dish TV India Limited to integrate its JOJO App as a bundled offering on VZY Smart TVs. This integration makes the JOJO App accessible to VZY platform users as part of their existing Dish TV subscription, eliminating the need for a separate subscription. The content will be embedded in new VZY Smart TVs, reaching users across India, including JOJO's core Gujarati-speaking audience in urban and smaller cities. This move expands JOJO's digital distribution across DTH and Smart TV ecosystems, increasing its reach to a wider Indian television audience.
Key Highlights
- Content partnership established with Dish TV India Limited.
- JOJO App integrated into VZY Smart TV ecosystem.
- Bundled offering eliminates need for separate JOJO subscription.
- Expands digital distribution and audience reach significantly.
- Content embedded from device activation for new users.
Price Impact
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