New Launch1 Jan 2026, 02:41 pm
Manoj Jewellers Launches Revolutionary Thanga Kovil Collection: Making Temple Jewellery Affordable with 80% Weight Reduction
AI Summary
Manoj Jewellers Limited, a BSE-listed Chennai-based jewellery manufacturer, has announced the launch of its groundbreaking Thanga Kovil Collection. This revolutionary line of lightweight temple jewellery is designed to address the growing affordability crisis caused by soaring gold prices. The Thanga Kovil Collection delivers pieces that weigh 80% less than traditional temple jewellery while maintaining the same visual grandeur and cultural authenticity. The collection is immediately available for wholesale orders and will be available through retail showrooms from mid-January 2026.
Key Highlights
- 80% weight reduction in temple jewellery
- Affordable and accessible to middle-class consumers
- Advanced paper-casting manufacturing technology
- BIS hallmarked gold meeting purity standards
- Primary focus on B2B wholesale expansion across South India