Joint Venture3 Jul 2024, 11:47 pm
Marico Collaborates with Kaya to Scale Up Advanced Science-Backed Personal Care
AI Summary
Marico Limited, one of India’s leading FMCG companies, and Kaya Limited, a renowned dermatological solutions provider, have announced a collaboration. Marico will exclusively handle sales and marketing of Kaya’s range of 75+ efficacious science-based personal care products outside of Kaya’s clinics. This collaboration aims to build an omni-channel presence of Kaya’s product range by leveraging Marico’s sales and marketing capabilities. Kaya offers an extensive portfolio of dermatologist-recommended products, ranging from daily essentials to specialized solutions for acne, brightening, sun care, anti-ageing and hair care. This collaboration is expected to be a growth driver for Marico and enhance Kaya's visibility and reach.
Key Highlights
- Marico and Kaya Limited announce a collaboration for sales and marketing of Kaya’s range of personal care products.
- Marico will exclusively handle sales and marketing of Kaya’s 75+ efficacious science-based personal care products outside of Kaya’s clinics.
- This collaboration aims to build an omni-channel presence of Kaya’s product range by leveraging Marico’s sales and marketing capabilities.
- Kaya offers an extensive portfolio of dermatologist-recommended products, ranging from daily essentials to specialized solutions.
- This collaboration is expected to be a growth driver for Marico and enhance Kaya's visibility and reach.