Marico Enters Hair Cleansing with Parachute Advansed Shampoo

Marico Ltd has launched Parachute Advansed Protein Shampoo, marking its entry into the hair cleansing segment. This move extends the Parachute Advansed brand into a new category, leveraging its strong equity in haircare. The shampoo range features coconut milk and natural ingredients, targeting the ₹10,000+ crore shampoo market, which is growing at 9–10% annually. The product range includes eight variants in multiple sizes, with an entry-level sachet priced at Re. 1.