Press Release3 Sept 2024, 04:21 pm
Marico Launches Saffola Masala Millets in Two Flavors, Aligning with Modern Dietary Trends
AI Summary
Marico, one of India’s leading FMCG companies, has announced the launch of Saffola Masala Millets in two new exciting flavors. This innovation expands the company's millet portfolio under the master brand - Saffola. The new product line is a nutritious and flavorful option that aligns with contemporary dietary trends, offering a convenient and delicious ready-to-cook option for modern Indian consumers. Saffola Masala Millets are rich in fiber and packed with nutritional benefits, available in Masala Delight and Tomato Delight flavors. This launch is a part of Marico's broader strategy to expand its millet-based offerings to support the increasing consumer shift towards healthier eating habits.
Key Highlights
- Marico launches Saffola Masala Millets in two flavors: Masala Delight and Tomato Delight.
- The new product line expands Marico's millet portfolio, reinforcing its commitment to promoting nutritious and taste-forward 'better for you' products.
- Saffola Masala Millets are rich in fiber and packed with nutritional benefits, addressing the needs of modern Indian consumers seeking nutrient-dense food options.
- This launch is a part of Marico's broader strategy to expand its millet-based offerings to support the increasing consumer shift towards healthier eating habits.
- The new product line is a testament to Saffola's commitment to providing 'better for you' taste-forward products that fit seamlessly into the busy lives of today’s consumers.