New Launch4 Jun 2025, 11:07 am
Marico Limited's Saffola Launches Dual Seed Cold Pressed Oils for Heart Health
AI Summary
Marico Limited, a leading FMCG company in India, has announced its foray into the Cold Pressed Oils segment with the launch of the new Saffola Cold Pressed Oils range. The launch marks a strategic expansion of the Saffola QOils portfolio, further strengthening the brand’s commitment to helping Indian households make smarter, heart- healthy choices in the kitchen. The new range delivers a balanced blend of innovation and authentic taste with its Single Seed and Dual Seed options, rich in essential fatty acids and monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids supporting everyday cooking that aligns with long- term wellness and contains essential nutrients that support cholesterol management.
Key Highlights
- Marico Limited launches Saffola Cold Pressed Oils range, a natural extension of its expertise in multi-source edible oils.
- The new range offers both single seed and dual seed cold-pressed variants, carving a distinct space in the evolving Cold Pressed Oils category.
- The Dual Seed Cold Pressed Oils are blended to provide a good fatty acid balance while preserving rich flavour.
- The Single Seed Cold Pressed Oils are rich in essential fatty acids, delivering authentic seed taste.
- The Saffola Cold Pressed Qils range will be available across India starting at (Rs. 356 for 1 litre Mustard, Rs. 506 for Groundnut seed and Rs. 719 for Sesame), with an initial rollout on quick commerce platforms.