Acquisitions9 Feb 2026, 09:34 pm
Marico Ltd Subsidiary to Acquire 75% Stake in Vietnamese Skincare Brand 'Candid'
AI Summary
Marico Ltd's subsidiary, Marico South East Asia Corporation (MSEA), has entered into definitive agreements to acquire a 75% stake in Skinetiq Joint Stock Company, a Vietnamese entity that owns the digital-first science-backed skin care brand 'Candid' and holds exclusive distribution rights in Vietnam for the luxury clinical skincare brand 'Murad'. The acquisition is part of Marico's long-term strategy to build a strong premium beauty play in Vietnam and participate in the country’s growing D2C beauty market.
Key Highlights
- Marico South East Asia Corporation to acquire 75% of Skinetiq Joint Stock Company's shares for up to Vietnamese Dong (VND) 750 Billion (INR 261.6 Cr.).
- Skinetiq owns the digital-first science-backed skin care brand 'Candid' and holds exclusive distribution rights in Vietnam for the luxury clinical skincare brand 'Murad'.
- The acquisition aligns with Marico’s long-term strategy of building a strong premium beauty play in Vietnam, enabling participation in the country’s growing D2C beauty market and realizing various operational synergies.
- Skinetiq reported a turnover of INR 152 Cr. (VND 443 Billion) in CY 2025, with a sustainable mid-twenties EBITDA margin profile.
- The transaction is expected to be completed within 90 days from the transaction date of signing definitive agreements, subject to receipt of requisite regulatory approvals and customary closing conditions.