Max Financial Services Reports 12% Growth in Consolidated Revenue to 32,620 Crores in FY’25

Max Financial Services Limited has recorded consolidated revenue excluding investment income at 32,620 crores that grew by 12% year-on-year during FY’25. Axis Max Life Insurance’s Individual Adjusted First Year Premium grew by 20% to 8,329 crores, leading to a private market share gain of 37 basis points. The Gross Written Premium increased by 13% to 33,223 crores, and the Value of New Business (VNB) grew by 7% in FY’25. Axis Max Life has posted a strong Annual Premium Equivalent (APE) growth of 26% within its Proprietary Channels, driven by robust growth within Agency, cross sell and E-commerce vertical. The Company maintained leadership position in overall E-commerce business in both online Protection, and online Savings.