New Launch17 Sept 2025, 11:21 am
Max Group's Antara Senior Care launches digital campaign with Hiten Tejwani, highlighting dignified living solutions for the elderly
AI Summary
Antara Senior Care, a part of the $5-billion Max Group, has launched a digital campaign featuring acclaimed television actor Hiten Tejwani. The campaign, 'Expert Senior Care, Apno Jaisi', aims to raise awareness about safe and dignified care solutions for the elderly in India. The five-part campaign, released on YouTube, emphasizes the emotional reality of ageing and caregiving, and demonstrates Antara's commitment to providing professional support in a homely environment. Antara's Care Homes and Memory Care Homes offer specialized care for seniors, ensuring their health, safety, and holistic well-being.
Key Highlights
- Max Group's Antara Senior Care launches a digital campaign featuring Hiten Tejwani
- The campaign, 'Expert Senior Care, Apno Jaisi', aims to raise awareness about dignified care solutions for the elderly
- Antara's Care Homes and Memory Care Homes offer specialized care for seniors
- The campaign highlights the emotional reality of ageing and caregiving in India
- Antara ensures seniors receive expert medical attention and find comfort in a home-like environment