Investment28 Jan 2025, 05:48 pm
Max Group’s Antara Senior Care Partners with Wellbeing Nutrition to Co-develop Tailored Nutraceuticals for Seniors
AI Summary
In a strategic move to advance senior health and wellness, Antara Senior Care, part of the $5 billion Max Group, has partnered with Wellbeing Nutrition, a pioneer and leader in nutraceutical innovation. The collaboration will leverage Antara’s deep understanding of senior health needs and Wellbeing Nutrition’s expertise in creating clinically accurate, evidence-based nutraceuticals to co-create products designed specifically for older adults. These products will address identified nutritional gaps, offering seniors and their caregivers easy access to high-quality, research-backed solutions through online and offline channels.
Key Highlights
- Max Group’s Antara Senior Care partners with Wellbeing Nutrition to co-develop tailored nutraceuticals for seniors
- Collaboration aims to address identified nutritional gaps in India's growing senior population
- Antara’s AGEasy platform to distribute these products, reinforcing its position as a trusted leader in senior wellness
- Wellbeing Nutrition’s expertise in creating clinically accurate, evidence-based nutraceuticals
- Recognizing the need for a partner that shares Antara’s ethos and vision for senior wellness