New Launch10 Jul 2025, 12:12 pm
Actor Anupam Kher Partners with Antara AGEasy to Promote Active Ageing with Senior-Focused Health Products
AI Summary
Antara AGEasy, the D2C business of Antara Senior Care, has partnered with celebrated actor Anupam Kher to launch a comprehensive digital campaign that transforms conversations around ageing in India. The campaign, headlined by an ad film, highlights Antara AGEasy’s senior-first products, carefully designed and reimagined to empower seniors, be it the Protec Neo smartwatch, BP monitor, nebuliser, or aids like wedge pillows. The campaign encourages Indians to embrace ageing with ease and joy, addressing the realities of ageing not with fear, but with practical, dignified solutions.
Key Highlights
- Antara AGEasy partners with Anupam Kher for a digital campaign promoting active ageing
- The campaign highlights Antara AGEasy’s senior-focused health and wellness products
- The initiative includes an ad film and targeted outreach programme
- Antara AGEasy offers 65+ products and 180 SKUs for fall prevention, managing chronic conditions and restoring dignity
- India's senior population is projected to more than double by 2050, creating a growing demand for senior-focused products and services