Partnership15 May 2025, 11:40 am
Axis Bank Partners with Antara Senior Care to Enhance Quality of Life for India’s Senior Citizens
AI Summary
Axis Bank, one of the largest private sector banks in India, has joined hands with Antara Senior Care, India’s only integrated senior care ecosystem and a wholly owned subsidiary of Max India Limited, to enhance the well-being and quality of life of India’s senior population. Through this collaboration, Antara offers its comprehensive suite of products and services, including Care Homes, Care at Home, and AGEasy (a distinctive online and offline marketplace with solutions for chronic health condition management). These services will be available to over 20 lakh customers of Axis Bank’s Silver Linings Program, an initiative specially designed to address diverse needs of customers above 60 years of age.
Key Highlights
- Axis Bank partners with Antara Senior Care to offer senior care services and products to its Silver Linings Program customers.
- Antara’s senior care services include Care Homes, Care at Home, and AGEasy products.
- The partnership aims to enhance the well-being and quality of life of India’s senior population.
- Axis Bank’s Silver Linings Program is an exclusive initiative for customers above 60 years of age.
- The partnership is a pioneering model for senior care that seamlessly combines financial infrastructure with a robust ecosystem to support seniors.