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Holding Company
Press Release21 Aug 2024, 08:22 pm

Max India Subsidiary Antara AGEasy Celebrates One Year, Impacted 60,000 Lives with Senior Health Solutions

AI Summary

Antara AGEasy, a subsidiary of Max India Ltd, is celebrating its first anniversary on August 21, 2024, coinciding with World Senior Citizen’s Day. Launched in 2023, AGEasy has become a trusted name in providing curated and innovative products to manage chronic health conditions affecting seniors. In its inaugural year, AGEasy has made significant strides in addressing the pressing health concerns of seniors in India, impacting over 60,000 lives. Antara AGEasy’s product offerings, which launched with knee pain relief and fall prevention devices, have expanded to include advanced products and solutions for joint pain, fall management, and new senior-first lung health products. The brand plans to increase its SKU depth to over 350 by March 2025. To commemorate this milestone, AGEasy is hosting a three-day AGEasy Carnival until August 23, offering discounts on its product range on its website.

Key Highlights

  • Antara AGEasy, a subsidiary of Max India Ltd, is celebrating its first anniversary
  • Impacted over 60,000 lives in its inaugural year
  • Expanded product offerings to include advanced products for joint pain, fall management, and senior-first lung health products
  • Plans to increase SKU depth to over 350 by March 2025
  • Hosting a three-day AGEasy Carnival to commemorate the milestone
MAXINDIA
Holding Company
Max India Ltd

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