Max India's Antara Senior Care & Star Union Dai-ichi Life Insurance Join Hands for Senior Care Awareness in India
Antara Senior Care, a fully integrated senior care ecosystem and subsidiary of Max India Ltd, has collaborated with Star Union Dai-ichi Life Insurance (SUD Life) to spread awareness about senior care and financial literacy in India. The partnership aims to launch specialized financial products for seniors, addressing the lack of awareness and access to age-care services. According to The Longitudinal Ageing Study of India 2021 report, only 28% of seniors are aware of available concessions, schemes, or benefits, and 78% live without pension cover. The Antara-SUD Life partnership intends to bridge this gap by integrating financial security with overall wellness and offering information-rich communication and webinars for SUD Life’s customers and employees.
Key Highlights
- Antara Senior Care, a fully integrated senior care ecosystem, collaborates with Star Union Dai-ichi Life Insurance (SUD Life).
- The partnership aims to launch specialized financial products for seniors and improve awareness about senior care services.
- Only 28% of seniors are aware of available concessions, schemes, or benefits, and 78% live without pension cover according to The Longitudinal Ageing Study of India 2021 report.
- Antara and SUD Life will offer digital-first, information-rich communication and webinars for SUD Life’s customers and employees.
- India is experiencing a significant demographic shift, with the senior population poised to more than double by 2050.