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New Launch15 Dec 2025, 11:31 am

Max India's Subsidiary Antara Launches Gut Care Range for Seniors with Wellbeing Nutrition

AI Summary

Max India's wholly-owned subsidiary, Antara Assisted Care Services Limited, announced a partnership with Wellbeing Nutrition to launch a specialized Gut Care Range for seniors. The range includes four targeted formulations: Gut Balance, Consti Calm, Bloat Calm and Acidity Calm. This new portfolio aims to address the unique challenges of the senior gut, which are often overlooked by mainstream gut health products. Recent studies show that 4 in 10 urban seniors experience persistent digestive discomfort. The AGEasy Gut Care Range provides sustained, reliable support for concerns like acidity, constipation, bloating and overall digestive balance, using clinically validated ingredients and formats that are easy to digest and simple to consume.

Key Highlights

  • Max India's subsidiary, Antara Assisted Care Services Limited, launches a new Gut Care Range for seniors.
  • The new range is developed in partnership with Wellbeing Nutrition, a leader in clean-label, science-backed nutraceuticals.
  • The Gut Care Range includes four targeted formulations: Gut Balance, Consti Calm, Bloat Calm and Acidity Calm.
  • The new portfolio addresses the unique challenges of the senior gut, which are often overlooked by mainstream gut health products.
  • The AGEasy Gut Care Range provides sustained, reliable support for concerns like acidity, constipation, bloating and overall digestive balance.
MAXINDIA
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Max India Ltd

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