Metro Brands Unveils MetroActiv: India's Next Chapter in Athletic Footwear Retail
Metro Brands Limited, India's leading footwear retailer, announces the launch of MetroActiv, a dynamic, multi-brand retail destination that marks the company's most ambitious step yet into the athletic footwear category. The concept blends a diversified product assortment, expert guidance, and a connected fitness community, offering footwear, apparel, and accessories from global performance brands such as Nike, adidas, Puma, Asics, Skechers, New Balance, FILA, and more. Each store, between 3,000-6,000 sq. ft., is designed as a vibrant, high-energy arena with a highly trained team of ‘Pacers’ — performance advisors who provide authentic fitness expertise and product guidance. The first phase of the rollout will debut in Indore, Dehradun, and Jodhpur, alongside the launch of its e-commerce platform metroactiv.com.
Key Highlights
- Metro Brands Limited launches MetroActiv, a multi-brand retail destination for athletic footwear and sportswear.
- MetroActiv offers a diversified product assortment from global performance brands such as Nike, adidas, Puma, Asics, Skechers, New Balance, FILA, and more.
- Each MetroActiv store features a team of 'Pacers' — performance advisors who provide authentic fitness expertise and product guidance.
- The first phase of the MetroActiv rollout will debut in Indore, Dehradun, and Jodhpur, alongside the launch of its e-commerce platform metroactiv.com.
- Metro Brands Limited aims to become the most trusted name in athletic sportswear retail, reinforcing its commitment to innovation and leadership in the footwear and athleisure segment.