
Mini Diamonds (India) Limited Expands Jewellery Portfolio with 3,750 New Designs
Mini Diamonds (India) Limited (MDIL) has announced the addition of 3,750 new jewellery designs, spanning gold and silver lab-grown diamonds jewellery. These designs will be introduced through Namra Jewels, through its flagship store and online platform, and through B2B partnerships. The expansion comes ahead of the festive season and is expected to contribute positively to sales both in India and overseas. Recent tariff changes in lab-grown diamonds are also creating a supportive backdrop for exports. The wider assortment is expected to resonate with festive season demand and translate into stronger domestic sales. The evolving tariff environment in lab-grown diamonds is easing competitive pressures globally, improving export opportunities for MDIL.
Key Highlights
- MDIL adds 3,750 new jewellery designs for gold and silver lab-grown diamonds
- New designs to be introduced through Namra Jewels and B2B partnerships
- Expansion ahead of festive season to contribute positively to sales in India and overseas
- Tariff changes in lab-grown diamonds create supportive backdrop for exports
- Wider assortment expected to resonate with festive season demand and improve domestic sales