Mini Diamonds Launches Make to Order Jewellery Service

Mini Diamonds (India) Limited, through its subsidiary Namra Jewels Private Limited, has launched a 'Make to Order' (MTO) service for retail customers. This initiative allows customers to customize jewellery based on their preferences for design, diamonds, metal, and size. The MTO model aims to cater to evolving consumer demand for personalized jewelry and a more consultative buying experience. It also supports a demand-driven manufacturing approach, expected to optimize inventory, improve working capital, and enhance flexibility in responding to market trends. Management believes this move strengthens their customer-centric retail platform and operational efficiency.