Mish Designs Subsidiary Acquires DeMoza Brand

Mish Designs Limited's subsidiary, I'Design Fashions Private Limited, has entered into a Business Transfer Agreement to acquire the "DeMoza" brand from Pipin Fashions. This acquisition includes DeMoza's retail footprint across Reliance Trends, Reliance Trends Fashion Factory, Lulu Malls, and its own Exclusive Brand Outlets, along with eight existing DeMoza stores. The move is expected to significantly expand Mish Designs' retail presence and strengthen its position in the D2C, EBO, and large-format retail segments. Mish Designs is a global women's fashion brand known for affordable Western and Indo-Western attire, with a strong online presence and growing physical store network.