Jinro, World’s No. 1 Spirit, Partners with Monika Alcobev to Tap India’s Rising Demand for Korean Spirits

Monika Alcobev Limited, a leading importer of premium wines and spirits in India, has partnered with Jinro, the world’s best-selling spirit brand and South Korea’s most iconic Soju. This collaboration marks an important step forward in Jinro’s India journey, with Monika Alcobev now taking full responsibility for import, distribution and marketing across major cities. The partnership underscores a shared commitment to long-term brand building, premium category development and sustainable scale and reinforces Monika Alcobev’s reputation as the preferred partner for global alcobev brands seeking a trusted and compliant route to the Indian market. The launch of Jinro in India comes at a time when Korean culture is connecting strongly with Indian audiences, with Korean cuisine, pop culture and social culture gaining mainstream visibility across India. The rollout will begin in major metros including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa, followed by a planned expansion into Tier | and Tier 2 cities. Supported by Monika Alcobev’s integrated logistics and national distribution network, the launch will feature immersive activations, cultural collaborations, and bar programs designed to bring authentic Korean experiences to Indian consumers.