Clarification23 Jun 2026, 11:04 am
Mrs. Bectors Food fined ₹1 Lakh by CCPA for label claims
AI Summary
Mrs. Bectors Food Specialities Ltd has clarified a news item regarding a ₹1 Lakh penalty imposed by the Central Consumer Protection Authority (CCPA) for misleading claims on its bread products. The company stated that the penalty is below the SEBI disclosure threshold for immediate reporting and will be disclosed quarterly. Mrs. Bectors argues the CCPA misinterpreted the '100% Atta' claim, which was intended to denote whole wheat flour as the sole flour source, not the sole ingredient. The company is considering legal action and has informed FSSAI of its intent to voluntarily discontinue the descriptor.
Key Highlights
- CCPA imposed a ₹1 Lakh penalty on Mrs. Bectors for '100% Atta' bread label claims.
- Penalty is below SEBI's immediate disclosure threshold; to be reported quarterly.
- Company disputes CCPA's interpretation, citing 'flour-source assurance'.
- Legal advice is being sought to challenge the order.
- No material financial impact; FSSAI informed of voluntary discontinuation.
Price Impact
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