Joint Venture29 May 2024, 10:13 pm
Muthoot Pappachan Group Announces Shah Rukh Khan as New Brand Ambassador
AI Summary
Muthoot Pappachan Group (MPG), a 137-year-old leading business conglomerate in India, popularly known as Muthoot Blue, has announced Shah Rukh Khan as its brand ambassador. This strategic collaboration is a significant milestone for MPG, reinforcing its brand presence and a new way of connecting with a diverse audience across India. MPG is the promoter of India’s leading NBFCs including Muthoot FinCorp Limited, Muthoot Microfin Limited, Muthoot Capital Services Limited and Muthoot Housing Finance Company Limited. Shah Rukh Khan's iconic status further magnifies this narrative, resonating with customers across all age groups, while inspiring them to dream big.
Key Highlights
- Muthoot Pappachan Group announces Shah Rukh Khan as its brand ambassador
- Strategic collaboration aims to reinforce MPG's brand presence and connect with a diverse audience
- MPG is the promoter of India’s leading NBFCs including Muthoot FinCorp Limited, Muthoot Microfin Limited, Muthoot Capital Services Limited and Muthoot Housing Finance Company Limited
- Shah Rukh Khan's iconic status and humility align with MPG's core values
- Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services