New Launch14 Oct 2025, 02:51 pm
Nakoda Group of Industries Ltd Diversifies into Beverages with Launch of 'NO CTRL (NO CONTROL)' Energy Drinks
AI Summary
Nakoda Group of Industries Limited, a company engaged in the manufacturing, selling, distribution, and trading of tutti frutti, cotton bales, and other agricultural commodities, is expanding into the beverages segment with the launch of its new brand ‘NO CTRL (NO CONTROL)’. The new brand offers a range of Energy Drinks and Flavoured Carbonated Soft Drinks, marking a significant milestone in the company’s journey towards becoming a diversified FMCG enterprise. The launch is a strategic move to enter high-demand consumer segments with innovative and youth-oriented products.
Key Highlights
- Nakoda Group of Industries Limited is launching a new brand of Energy Drinks and Flavoured Carbonated Soft Drinks named ‘NO CTRL (NO CONTROL)’.
- This launch signifies Nakoda Group’s strategic expansion into the FMCG sector, diversifying from its traditional agro-based manufacturing business.
- The new brand ‘NO CTRL (NO CONTROL)’ embodies energy, freshness, and innovation, targeting India’s dynamic and youthful consumer base.
- The initial launch regions are Maharashtra and adjoining states, with a nationwide rollout planned in phases.
- The company aims to significantly enhance its product portfolio, elevate brand visibility, and drive long-term sustainable growth across emerging consumer markets.