Nazara Technologies Invests INR 15 Crores in Subsidiary Datawrkz for Programmatic Advertising Growth

Nazara Technologies Limited has entered into a Share Subscription Agreement (SSA) with its subsidiary, Datawrkz Business Solutions Private Limited, to subscribe to its 4,959 Compulsorily Convertible Cumulative Preference Shares (CCCPS) for an aggregate consideration of INR 15,00,00,000. This investment aims to fuel organic and inorganic growth, enhance capabilities, and expand footprint in the digital advertising ecosystem. Datawrkz is a leading advertising technology provider for publishers, agencies, and brands, with its own Supply Side Platform (SSP) & Real Time Bidding (RTB) platform. The last three years' turnover based on the audited financials for Datawrkz are INR 104.3 crores (2023-24), INR 157.0 crores (2022-23), and INR 90.7 crores (2021-22).